Photos: Wills Young Voodoo Climbing welcomes new partner Lisa Rands to their company. Rands grew up in Claremont, California, and, after graduating with an honors degree in geology from Cal Poly Pomona in 1999, worked for HP Geotech in Glenwood Springs, Colorado, before taking on a career as a professional athlete. Rands will be working with company founder Frank Cornelius and business partner Gina Richer. She will help design, develop and test products including Voodoo's huge climbing hold line, bouldering pads, and chalk bags. She will also be a spokesperson for the brand.
With Voodoo since 2002 as a sponsored athlete, Rands gained world-renown with her climbing achievements—winning international competitions; free-climbing Alpine rock in Patagonia; sport-climbing 5.14, and listing numerous unrepeated first female ascents of boulder problems and daring traditional climbs to her name. She is currently a top athlete on The North Face team, and also represents New England Ropes (Maxim), Petzl and Evolv.
Rands' will bring her credibility as a role model and her solid reputation as a determined achiever into the business. "I'm very excited to be given this opportunity to become part of a company that I truly believe in. Voodoo has always made the highest quality products that are fun, innovative, and with a flair and a style that I love."
Founded in 1992, Voodoo is a small outdoor company with a reputation for quality and innovation. Voodoo led the way in climbing hold design with their unbeatable Pure Base Technology (bonding a softer base urethane to the main hold to prevent spinning and cracking when tightened); dual-texture, hollow backs, and environmentally friendly urethane climbing holds. Their bright, colorful pads and bags are also seen across the world, anywhere people are seeking a touch of individuality and personality. For more information, please visit voodooholds.com or contact gina@voodooholds.com.
